Wield is a science-backed shopping-intelligence platform designed to make better purchasing decisions easier at the moment they matter.
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Consumers increasingly want products that reflect their values, but responsible shopping still asks too much of them. It requires knowing which brands to trust, interpreting environmental and labor claims, comparing materials and construction, and searching across disconnected websites. Even when better products exist, the easiest option often wins. Wield closes that gap.
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Wield meets the shopper where they are by evaluating available evidence about a given product in-browser and then surfaces alternatives that are better for people and planet, without compromising style or price.Â
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Wield was built on a simple premise: consumers have the power to shift market trends and behavior change at scale is possible when barriers are removed. Individual purchases cannot replace policy or corporate accountability. Yet every purchase still sends a signal about what people are willing to support. And consumer signals at scale create movements.
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Wield does not claim to solve overconsumption. It meets people where they are: at a moment when a purchase is already being considered. By making a lower-harm, higher-quality choice easier today, Wield helps build the knowledge, confidence, and collective demand for a better future.
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Over time, Wield aims to help transform a fast-fashion shopper into a connoisseur of quality and conscious fashion—someone whose wardrobe becomes more distinctive, more durable, and more deeply understood.
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Your money is power. Wield it well.
About Wield
I knew there was an answer out there, but didn’t know what it was yet. So, I started a spreadsheet of brands I had researched and trusted which became my self-curated shopping directory for years to come. More conscious brands and platforms emerged through the years giving the conscious shopper plenty of choice, but still not solving for the research problem. Each one still had to be discovered, visited, searched, and evaluated individually. The sustainable marketplace was asking consumers to do too much. A degree in psychology and years helping to build and sustain environmental movements taught me this: culture shifts are rooted in behavioral change, and durable behavior change requires the elimination of barriers.Â
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My relationship with fashion is personal and shaped in large part by a family history in counterculture. In my early thirties, I launched a bespoke clothing line. My mother—an artist who fancied herself a misfit and celebrated fierce individualism—helped me sew my entire first fashion collection while my father built custom rolling racks. The art of sewing had been passed on to her mother and her mother’s mother who had immigrated to the US from what was then Bohemia. These women understood clothing and the ability to sew as survival. Their family subsisted on the food they could grow and wore the clothes they could make and pass down to younger siblings. My dad was a ‘recovering hippie’ who instilled in me a strong allegiance to questioning authority.Â
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Wield brings together my reverence for heritage craftsmanship, social values, and the disciplines that have shaped my life: psychology, behavior change, climate and environmental impact, movement-building, and counter-culture. I believe fashion can be better than the sameness and insecurity it so often sells us.Â
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My hope is that Wield helps people build wardrobes of resistance that are filled with high-quality, distinctive pieces they truly understand: garments made to be worn, loved, repaired, remembered, and kept. I want the fast-fashion shopper to become a connoisseur of quality and to reconnect to clothing as a modality of self-expression, not conformity.
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Style is alchemy. Money is power. Deploy both with intention and you become the force for real change.
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Happy shopping!
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Marissa Christiansen
Founder
About Our Founder
In 2018, I was eight months pregnant and sitting at my dining-room table trying to find something to wear to an environmental nonprofit gala. As the leader of an environmental organization, I wanted what I wore to reflect the values I represented professionally. I also needed it to fit my budget, my style, my body, and the occasion.
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It took hours. Maybe days.
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After researching brands, materials, labor practices, and sustainability claims, I finally rented a shocking-pink, form-fitting dress. I loved it and renting made perfect sense for something that would have become obsolete almost immediately. But the experience left me crestfallen. If conscious shopping required this much time and self-education from someone already steeped in environmental work, how could it ever scale to mainstream for real impact?
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