top of page

SHOPPING INTELLIGENCE

YOUR MONEY IS POWER.
WIELD IT WELL.

Shop what you love. Know what the tag won’t tell you, in seconds.

A free Chrome extension

Woman in a chocolate cable-knit turtleneck and cream wool trousers
WIELD panel scoring a product and suggesting mindful alternatives

PEOPLE / PLANET / BETTER FASHION

Demo 2.mp4

SEE IT IN ACTION

ONE CLICK, RIGHT ON THE PRODUCT PAGE.

Watch WIELD score a dress, explain why, and suggest mindful alternatives.

THE IDEA

GOOD TASTE.
BETTER INFORMATION.

WIELD is a Chrome extension that reveals the hidden facts about a garment and scores it, right on the product page, so you can shop with confidence. It shows you why it scored that way, and suggests mindful alternatives.

WORKS IN GOOGLE CHROME ON DESKTOP

WIELD_app_panel_mock_olive_coat.png

HOW IT WORKS

THREE STEPS · NO EXTRA TABS

01

SET YOUR VALUES
Two women in neutral knitwear and tailoring

Choose what matters most to you. WIELD weighs each score by the priorities you set.

02

SHOP AS USUAL
Nicole Forest Green Wool Flannel Jacket product page

Browse your favorite stores the way you always do. Open WIELD on any product page you are curious about.

03

CHOOSE BETTER
WIELD Mindful Alternatives card suggesting Pangaia and Kotn sweaters

See the hidden facts behind each piece, why it scored that way, and mindful alternatives from our curated brand catalog.

Woman in a brown cardigan beside the WIELD Mindful Alternatives card

EDITOR’S NOTE

THE POWER IS IN THE CHOICE.

No shame, just information. Small changes, made often, typically add up to real impact.

Woman in a long olive wool coat and ivory silk trousers

HOW WE WORK

THE WIELD PROMISE

Our revenue model is based on commission rates for items we recommend and you buy. We never recommend a product based only on paid sponsorships or partnerships. Our recommendations are third-party verified for brand impact on people and planet whenever possible. A lack of evidence is scored poorly. We consider third party ratings, transparency, and product details in our verdict of a given product. We strive for our recommendations to be relatively less impactful than the original product analyzed.

We believe in incremental progress, not perfection. This means products that show incremental improvement as compared to the original product analyzed may not be “100% sustainable” but may still be recommended (and nothing is actually 100% sustainable).

We’re here to help you make informed decisions. No shame, just information. Because a lot of little changes really add up to big impact.

THE JOURNAL

Edits, people and notes for a more intentional wardrobe.

bottom of page